Accommodation Branding & Web Design
More direct bookings.
Less commission.
We design brands and build SEO-optimised websites that bring guests straight to your property — no Booking.com, no Expedia, no 15–20% cut off the top.
Accommodation is all we do. We understand the industry from the inside out, and we build for one goal: direct bookings.
The Business Case
Stop paying commission
on your own guests.
Every time a guest books through Booking.com, Expedia or Airbnb, you hand over up to 20% of that booking in commission. For a busy motel, that's tens of thousands of dollars — every single year.
Per booking, paid by the property
Varies by property type & region
Split between host and guest fees
Run the numbers
A motel generating $500,000/year in bookings and paying just 15% to OTAs is losing:
Your website pays for itself over and over again.
A professional, SEO-optimised website with direct booking capability is the single highest-return investment an accommodation owner can make. Every direct booking puts money back in your pocket — not on someone else's platform.
Our Digital Presence package — website + branding + 12 months hosting — starts at $2,900 + GST. Most clients recoup that in their very first month of direct bookings.
Why Accommodation Studio
We speak the language
of accommodation.
We come from the accommodation industry — not a generic design agency that took on a motel as a client once. Our team has deep roots in buying, selling, and operating accommodation businesses across Australia. We know what makes a property stand out, what guests look for, and what actually drives bookings.
Every brand we design and every website we build is grounded in commercial reality — not just what looks good, but what fills rooms.
Brand Identity
Logo, colour, typography, and the visual language that makes your property instantly recognisable.
Website Design
Fast, beautiful, mobile-first websites built to convert visitors into direct bookings.
Industry Knowledge
We know occupancy, yield, and what guests really care about. That insight shapes everything.
Our Work
Selected projects
Case Study 01
Motel Caloundra
Sunshine Coast's first net-zero boutique motel
Full brand identity and website for a newly reimagined sustainable boutique motel in the heart of Caloundra. Warm earth tones, editorial photography direction, and a direct-booking-first approach.
Case Study 02
Loea Boutique Hotel
Coastal luxury, effortlessly minimal
A stripped-back editorial identity for a beachside boutique hotel. Clean white space, natural textures, and a brand language that feels as breezy as the location itself.
Case Study 03
Maleny Lodge
Heritage charm meets modern boutique
A rich, character-driven brand for a 1905 heritage lodge in the Sunshine Coast Hinterland. Deep olive tones, artisan typography, and a design language as storied as the building itself.
Case Study 04
Chestnut Court
Your private Sunshine Coast retreat
A direct-booking website for a luxury Airbnb holiday home at Marcus Beach on the Sunshine Coast. Coastal elegance, seamless booking integration, and a brand that turns browsers into guests.
Packages
Simple, transparent pricing
No complicated quotes. No hidden fees. Three clear packages — choose what fits your property and budget.
Give your existing business a polished new look
- ✓Logo redesign or refresh
- ✓Brand colour palette
- ✓Typography system
- ✓Brand guidelines document
- ✓Social media profile assets
Everything you need to get online and booking
- ✓Everything in Brand Refresh
- ✓Custom website design & build (up to 10 pages)
- ✓12 months hosting included
- ✓Mobile-responsive design
- ✓Online booking integration
- ✓Google-ready (SEO foundations)
The complete brand experience, from logo to launch
- ✓Everything in Digital Presence
- ✓Full brand identity suite
- ✓Photography art direction
- ✓Social media content templates
- ✓Google Business Profile setup
- ✓Live chat integration
- ✓Priority support for 12 months
All prices in AUD, excluding GST. Need something custom? and we'll tailor a package for you.
Want to add extras like hosting, live chat, or Google Business setup? View all add-ons →
FAQ
Questions we get asked
Get In Touch
Let's talk about your property
Tell us about your accommodation business and what you're looking for. We'll come back to you within 24 hours.